A new website sets out to challenge stereotypes while shining light on the music business

NEW YORK, New York, September 1, 2007 – TheHipHopIcon.com officially went online Saturday, September 1, 2007. The website, being touted as a venue for celebrating a new generation of urban professionals, is designed to be fundamentally different from other hip hop websites.
While most urban music sites are centralized around music, The Hip Hop Icon is designed around the maturing hip hop culture. Article’s on the work and lifestyle of both hip hop’s biggest performers (Jay-Z, T.I., Kanye West…) as well as its most prominent executives (Sean Combs, Steve Stoute, LA. Reid…) will anchor the site’s content. Breaking news, fashion, album reviews, editorial observations, humor and music videos will all find a place in the mix.

The culture of hip hop was born from the streets. Though much more polished now, many hip hop artists still use street-savvy techniques and underground outlets to release their music. The Hip Hop Icon honors this tradition by featuring independent hip hop music right alongside that of major label artists. Hip Hop is music for everyone, but it takes someone special to be an icon. The site’s tag line states: “Are you a hip hop icon?”